OVERVIEW 1. What is marketing? 2. Core concepts of marketing. a) Needs b) Wants c) Demands 3. Philosophies of Marketing a) Production Concept b) Product Concept c) Selling Concept d) Societal Marketing Concept e) Holistic Marketing Concept f) Marketing Concept 4. Conclusion 1. WHAT IS MARKETING? Marketing is the art of identifying human and social needs and meeting those needs with a motive to earn profit. According to the American Marketing Association: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 2. CORE CONCEPTS OF MARKETING WITH EXAMPLES a) NEED: Needs are the fundamental requirements of a living being such as air, food, water, clothing, and shelter. Humans also have some strong needs for education, entertainment, and recreation. b) W...
OVERVIEW 1. What is marketing? 2. Core concepts of marketing. a) Needs b) Wants c) Demands 3. Philosophies of Marketing a) Production Concept b) Product Concept c) Selling Concept d) Societal Marketing Concept e) Holistic Marketing Concept f) Marketing Concept 4. Conclusion 1. WHAT IS MARKETING? Marketing is the art of identifying human and social needs and meeting those needs with a motive to earn profit. According to the American Marketing Association: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 2. CORE CONCEPTS OF MARKETING WITH EXAMPLES a) NEED: Needs are the fundamental requirements of a living being such as air, food, water, clothing, and shelter. Humans also have some strong needs for education, entertainment, and recreation. b) W...